Why Develop an Instagram Marketing Strategy for Your Coaching Business

When you're a coach, it's imperative to develop a client attracting Content Marketing Strategy to get coaching clients.

Leads are your life-blood to finding high-ticket clients.

Imagine having access to 1 billion people, 60% of which are actively looking for new products and services. Well, that’s Instagram.

After focusing on other social media platforms, I recently started growing my Instagram account (Follow me: Swayzest). I have a long way to go!!! But, I couldn’t ignore the opportunity to access such a huge market.

1 billion people use Instagram every month, more than 500 million log on every day
95% of U.S. Instagram use Youtube
500 million people use Stories every day
60% of users discover products on Instagram (that’s 600+ million people)
80% of users follow at least one business

To stand out from the crowd, your photos on Instagram need to be creative, well designed, and aesthetically pleasing.

Sometimes it's hard to find free aesthetic pictures for Instagram. However, I'm going to give you my favorite places to find the absolute best pictures from Instagram! Who knows, you might end up having one the most liked pictures on Instagram!

And … all for the low price of FREE.

The way I'll lay this out is by first, providing my best stock photo websites. Then, I'll give you links to the most popular galleries by category.

Where to Find Cool Pictures for Instagram

Canva - Canva should be your first stop. Canva has 100+ million photos, videos, and audio. Plus, Canva purchased Pexels and Pixaby which are on this list. You can also find 610,000 free and premium templates for all social media sites.

Pexels- Pexels is my favorite stock photo website. You can find just about any category of photo on this site. The site contains an easy to navigate search bar and suggestions based on Popular Searches, Popular Photos, Top Photographers, and New Stock Photos.

Pexels also shows you similar photos while allows you to select a series of photos that fit will into a theme.

All photos have a Creative Commons license, so you don’t need to provide attribution.

Gratisography– Gratisography contains interesting, entertaining, and funny pictures for Instagram!

I use the images from this Gratisography to stand out from the crowd. While extremely professional, using these images allow you to be different and show you fun side.

Pixabay– Pixabay is an intuitive site that’s easy to navigate. It contains 780,000+ free photos, vectors, and illustrations.

All photos on Pixabay are licensed under the Creative Commons

Unsplash- Unsplash has a wide variety of professional photos for Instagram.

You can use their search bar to find the pictures you’re looking for, but consider browsing their curated “Collections.” These collections are based on popular themes to help you find a series of photos.

Using their pre-selected collections saves as you build your Instagram feed with high-quality photos.

Stockvault- Stock Vault is a free stock website where photographers and artists upload their own photos, textures, graphics, and illustrations. In their search bar, you can also search by color.

There are thousands of photos available. Attribution is not necessary.

Cool Instagram Pictures by Popular Category

Although the categories are the same, you’ll find that each site has its own style.

ARTSY PICTURES FOR INSTAGRAM

BUSINESS PICTURES FOR INSTAGRAM

DON’T FOGET TO EDIT YOUR PICTURES FOR INSTAGRAM

One last note, don’t forget to edit your pictures as well. I highly recommend Canva as a free graphic design website to edit pictures for Instagram. The site is packed full of free templates and designs to make your Instagram feed stand out from the competition.

In fact, as I was writing this post, Canva acquired Pexels and Pixabay creating over 1 million additional free images and vectors available right at your fingertips. Click the picture below to sign up for a free Canva Pro account.